Innovation Expert Series: Shiftgig

by | Wednesday, December 9th, 2015

In this week’s Innovation Expert Series interview, we’re speaking with the CEO of Shiftgig, a professional networking and employment website platform that makes it easy for restaurants, hotels and retailers to post short-term hourly gigs and equally as easy for qualified and skilled workers to claim them. Shiftgig is changing the way people work.

Every other week, RE:INVENTION’s Innovation Expert Series features interviews with key executives at small to middle market companies that are transforming and innovating within their respective industries or markets. Our goal is to connect and expose midsize/global corporations to creative startups that complement their business model. We hope to inspire cooperative, aspirational mentoring with our due diligence.

Shiftgig Company LogoLet’s set the stage for our interview with disruptive Chicago startup Shiftgig. The U.S. economy has dramatically changed. The majority of workers in the U.S. are hourly workers rather than full-time employees or independent freelancers. Shiftgig is leading this trend, connecting employers with locally available and previously vetted hourly workers.

In November, Chicago-based startup Shiftgig successfully raised $22 million in venture capital bringing the company’s total capital raised to date to $35 million. Shiftgig venture and private equity investors include: Chicago Ventures, DRW Venture Capital, GGV Capital, Garland Capital Group, KGC Capital, Pritzker Group, Wicklow Capital, Renren Inc. and other individual investors. Shiftgig CEO, Eddie Lou, is a former OCA Ventures venture capitalist who advised numerous technology startups prior to co-founding industry disruptor Shiftgig.

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RE: For those folks who aren’t yet aware of your startup company, can you give us a brief background about yourself and Shiftgig?

Lou: My name is Eddie Lou. I am a co-founder and the CEO of Shiftgig. At Shiftgig, we connect people to business shifts on their mobile devices, and provide them with the flexibility to work where, when and for which businesses they like. For businesses, our platform solves the challenges of filling and managing short term job assignments, which traditionally has been expensive and difficult to manage.

RE: Where did you get the original inspiration for your idea? Do you recall the initial idea spark™?

Lou: In Q3 2013, we decided to begin monetizing our business. Prior to that, our business was completely free. We talked to about 20 business customers about what they would spend money on. Many of them asked for two things: 1) qualified, vetted workers and 2) workers for short term gigs ranging from a day to 90 days. At the same time, we email surveyed our members, who were applying for full-time and part-time jobs on our site. Many of them expressed interest in making money via additional gigs. We decided to take this feedback and allow the connection on a mobile device.

RE: It’s tough to get from initial idea spark to implementable idea™. Did you utilize any specific “lean startup” techniques to develop/test/launch Shiftgig? If yes, how? If not, why not?

Lou: Yes, MVP and continuous deployment; both allow us to test and iterate quickly.

We felt our best strategy was to test our idea in one market. We opened in Chicago in early 2014 and within a few months we knew we were on to something. By December of that year, we opened our second location in New York City. In 2015, we really got on a roll. We launched in Dallas in March, Atlanta in July, Houston in September, Memphis in October, and Miami in November.

RE: Did you utilize any “design thinking” techniques? If yes, how? If not, why not?

Lou: While our founders believe in design thinking, web/mobile design and usability, we are not experts in design thinking. We think it is important and hired our Creative Director, who heads up user experience design (UX), beginning of Q2 2015.

Shiftgig's Team in Action

Shiftgig’s Team in Action

RE: Describe your company’s biggest challenge to date. How did you deal with it? What did you learn from it?

Lou: Our biggest challenge to date has been learning how to scale quickly. We have been very successful, but it took a few bumps and bruises on the way to get there.

It is very important for entrepreneurs to know when to get out of their own way. We did this by making several critical hires of experienced managers who had successfully scaled other startups in the past and knew what they were doing. We’ve got a great team right now, and we’re still growing.

RE: How does your team promote internal and external innovation?

Lou: First and foremost, we are a technology company. Many of the businesses we compete with to provide short-term labor are not technology companies. This distinction is why so many businesses give us a try and ultimately stay Shiftgig clients. Everyone from our systems infrastructure developers to our front line sales reps know this and communicate about Shiftgig in this way.

RE: Have you found yourself having to pivot or reinvent aspects of your business since you started? How have you done so — and managed change?

Lou: We re-invented the business at the end of 2013. Shiftgig began as a web based social network and job board focused on providing full-time and part-time job opportunities to the hospitality vertical. Today, we are a mobile marketplace that provides short-term gigs in the hospitality, marketing and retail verticals.

RE: If you were forced to choose, which do you think is MOST important for a company’s long run success in your industry: great product, great people, or great execution?

Lou: Great people — with great people, the company will launch great products and execute!

RE: What do you think is most important for your company to do in order to keep up with the rapid changes in technology?

Lou: Our plan is to stay on the forefront of the gig economy. We are the leaders in our space and have every intention of staying there by listening, adapting, and bringing in the best talent we can to keep our company moving forward.

RE: So…what’s next for Shiftgig?

Lou: Millions of shifts for millions of people!

Shifting forward, that concludes RE:INVENTION’s Innovation Expert Series interview with Shiftgig. Many thanks to Shiftgig CEO Eddie Lou for sharing his insights. Look for our next Expert interview in two weeks time, right here on RE:INVENTION’s Everyday Inventive Blog.

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