Pegged Case Study

New Social Network: Brand Planning and Design Vision

Pegged

Challenges:

Pegged.com, a new social network, was struggling prior to launch. They had not defined their target audience, brand messaging, or brand design vision. The existing logo and site, created by third party developers, lacked brand personality and design thinking.

Goals:

Create a powerful brand and design vision with re-imagined site interface, navigation, user experience, brand color palette, visual content, brand iconography, and messaging to ensure success at launch.

Solutions:

Results:

Video:

Old Homepage:
Pegged.com Old Homepage
New Homepage:
Pegged.com New Homepage
Old Logo:
Pegged.com Old Logo
New Logo:
Pegged.com New Logo

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