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The RE:INVENTION Report: March 2013

"All of science is nothing more than the refinement of everyday thinking."
While Einstein was only credited with one patent application (an absorption refrigerator), it's impossible to calculate how many innovations evolved from his original thinking and inspirational ideas. March 19th marks the one year anniversary of the launch of the Albert Einstein® Archives. A collection of 80,000 Einstein documents and papers, the Archives are a historical window to Einstein's way of thinking.

In honor of Einstein, this month's RE:INVENTION Report is dedicated to inspiring everyday inventive and reinventive thinking. Everyday inventive and reinventive companies set vision, think big, then evolve incrementally. 

TEN GUIDING PRINCIPLES FOR EVERYDAY INVENTIVE AND REINVENTIVE COMPANIES

While revolutionary companies and quantum leaps get all the attention, "everyday inventive and reinventive" companies survive and thrive. Being everyday inventive and reinventive is not about creativity or patent applications; it's about basic good business -- everyday improvements, everyday progress, and great implementation. Everyday inventive and reinventive companies achieve the greatest financial returns. They beget better products. They create sustainable value. It's the little things that mean a lot.

Everyday Inventive and Reinventive Companies™:

Adapt and Embrace Change
Delight Customers (and Non-Customers)
Make Their People a Priority
Promote Diversity
Leverage Underutilized Assets
Encourage Experimentation and a Culture of Play
Collaborate Externally and Bridge Boundaries
Resist Rigid Processes/Methodologies
Place Lots of Little Bets Then Double Down
Avoid Relying on One Idea or Strategy

Read a detailed explanation of RE:INVENTION's Ten Guiding Principles on our new strategy website, Everydayinventive.com.

INTRODUCING RE:INVENTION'S EVERYDAY INVENTIVE AND REINVENTIVE DIAGNOSTIC TEST

How inventive and reinventive is your company? RE:INVENTION's new Everyday Inventive and Reinventive Diagnostic Test calculates your company's capacity and propensity to innovate amid prevailing market forces. With just fifteen simple questions, the test is a breeze to complete. We'll tally your score and give you a quick analysis. You can also compare your company's performance with data by industry, organization size, organization age, and geography. Quarterly checkups can track your company's innovation progress and culture shifts. GET YOUR SCORE

RE:INVENTION'S 12 "C'S" OF COMMERCIALIZATION

Bringing ideas to market is increasingly tough in today's noisy world. It takes discipline, process, support, metrics and reward systems and ultimately an adaptive/responsive approach -- to turn great ideas into sustainable value. RE:INVENTION's 12 "C's" of Commercialization Guide explores the challenges of commercializing inventiveness, helping companies design and launch compelling new products and services.

Download your FREE 12 "C's" of Commercialization Planning Guide HERE.

EVERYDAY INVENTIVE AND REINVENTIVE TWITTER TIPS

Need more inspiration? Get 105 free inventive and reinventive business tips you can put to use today: https://twitter.com/reinventioninc/favorites.  

LOOKING FOR REAL WORLD EXAMPLES TO BRING THESE CONCEPTS TO LIFE?

* Explore RE:INVENTION Client Case Studies.
* Join our blog discussion about Groupon's demise.
* Coming Soon: the Everyday Inventive Video Channel.

MEET RE:INVENTION'S TEAM IN PERSON

RE:INVENTION's President will be sharing startup acceleration strategies at Digital Hollywood on Tuesday, April 30. Hope to see you there!

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RE:INVENTION, a marketing and innovation consulting firm, helps Clients catalyze top-line growth, reinvent marketing strategy, and commercialize new business ventures, products, and services.    

     

RE:INVENTION, inc.
www.reinventioninc.com

email: info@reinventioninc.com
commercializing inventiveness
 Chicago · Coronado
312.635.1350 · 619.342.4411 

 

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