Good on Paper Vs. Good for Business
It doesn’t take a genius to realize that for every dollar spent on marketing and public relations, you should earn more than a buck in return. But business reinvention and marketing ROI analysis should not be viewed simply as a numbers exercise.
Value Vs. ROI
While ROI measured in dollars and cents is necessary for cash flow and survival, it is not sufficient in and of itself for long-term business sustainability. Any substantive marketing strategy delivers VALUE on top of ROI. Where value is created, money follows in due course. That’s why RE:INVENTION inc. stands firm in our conviction that Clients should focus on creating value as opposed to chasing revenue.
Value creation is process- and outcome-oriented. It starts with developing marketing strategies tied to specific, unambiguous business objectives like reaching new customer segments, creating markets, wooing investors, forging partnerships, and commercializing and publicizing new ideas, products or services.
ROI is just that — a return. Value, on the other hand, grows over time and builds on itself, so that desired business outcomes become both a source and a result of value creation. Delivering value drives growth.
- Sam Glenn, Everything Attitude CEO, Attitude Digest Publisher