Leadership Team

A Network of Innovation Change Agents.

REINVENTION’s consulting team includes former Fortune 500 executives and entrepreneurs from multiple industries who have been quoted in academic journals and major media outlets including WSJ, Fortune Magazine, Retail Leader, and INC.

Kirsten OsolindKirsten “Change Agent” Osolind

Practice Specialties: Software, Enterprise Tech, Professional Services, CPG, Retail, Innovation, Branding, M&A Integration, Organizational Development

Kirsten Osolind is a “change agent” who helps Clients lead business transformation, manage merger integration, navigate executive team transitions, and improve organizational health. Since 2002, RE:INVENTION has worked with 100+ Clients including Genworth, Vanguard, Microsoft, Hybris, BigCommerce, Ricardo USA, Native Foods Cafe, San Diego Humane Society, UCSD Extension, Metropolitan Chicago Healthcare Council, and KFx Medical.

During her career, Kirsten has facilitated 75+ Innovation Incubation Labs for Clients, identifying futurecasting opportunities based on quantitative and qualitative research insights, creative ideation, context shifting, and narrative/rapid prototyping. She has planned and championed 50+ new product/venture launches for $1 million – $100 billion enterprises.

A former Fortune 100 executive, Kirsten previously led marketing and innovation initiatives for four of the World’s Most Innovative Global Companies™, according to Forbes Magazine: Whole Foods Market, General Mills, The Coca-Cola Company, and P&G. She managed enterprise-wide change management initiatives, post-merger brand integration activities, corporate/brand P&Ls, high performance teams, new product/service commercialization, multi-million dollar marketing budgets, and lean startup campaigns.

A Duke MBA with an undergraduate degree in Organizational Behavior and former Entrepreneur Magazine columnist, Kirsten is currently a CONNECT San Diego Entrepreneur in Residence. She serves as a board adviser to Bellevue University (where she successfully developed an innovative online Design Thinking curriculum and virtual e-learning internship program) and Astroprint™ (a 3D printing software startup). She has previously chaired or served on numerous national/local boards including the Economic Club of Chicago, NAWBO’s National Board, NAWBO Chicago, YWCA Chicago, and the Springboard Enterprises Midwest Venture Forum. She’s been quoted or noted in Bloomberg/BusinessWeek, WSJ, Fortune, Washington Post, INC., Training Magazine, Retail Leader, AdAge, and hundreds of U.S. newspapers.

  • Trained in Innovation Portfolio Development, PROSCI, Stage Gate, Agile, Lean Startup and Design Thinking
  • A 2016 Wealth and Finance International™ Consultancy Elite Awards Winner (“Most Innovative Strategy Consulting Firm”)
  • A 2015 Corporate Vision™ Consultancy Awards Winner (“Most Innovative Business Strategy Firm”)
  • A 2013 iMedia Agency Awards finalist (“Best Agency for Performance Marketing”)
  • A 2013 San Diego Magazine Women Who Move the City Honoree
  • A 2004 Stevie Awards for Women in Business Finalist
Advice from Kirsten:
“Companies — and human beings — are instinctively good at generating ideas. Their greatest weakness? Execution. Implementation is hard — and the pressure to execute flawlessly is increasing.”
Tony FreeTony “Rainmaker” Free

Practice Specialties: Industrial Manufacturing, Energy/Oil/Gas, Sales Strategy, Business Development, M&A Deal Profitability, Franchise Management

Tony is a noted business and market development rainmaker. He has deep and broad Manufacturing, Oil, Gas, and Energy industry experience. He has led and closed multiple multi-million dollar sales deals and managed relationships with numerous Fortune 100 customers such as DuPont, Dow Chemical, Siemens, Solvay, Eaton Corp, ExxonMobil and GE. A noted innovation driver, Tony has designed and implemented patent-pending, company-wide supply deal profitability and volume growth analysis tools in addition to creating scripts for cold calling commercial companies and tracking biz dev prospects.

After launching his career as a business analyst and project manager, Tony held executive-level marketing innovation implementation roles at respected industry leaders including Mobil Oil, Westinghouse Electric, Sunoco, and Priceline. He has advised disruptive natural gas/oil companies like Linde Gas, Universal Fuels, and Chestnut Petroleum Distributors.

An entrepreneur and problem-solver at heart, Tony has also managed high-growth franchises for the creatively controversial fast food QSR restaurant brand Quiznos, supporting the company’s efforts to reverse bankruptcies, store closures, and nightmarish franchisee marketing scenarios.

Tony has an MBA from Duke University’s Fuqua School of Business with a Bachelor’s of Science in Electrical Engineering from Cornell. A 2003 graduate of Leadership Philadelphia®, Tony currently serves on the Board of the Boys & Girls Club of Philadelphia.

Advice from Tony:
“People hate to be sold to but they love to buy. Understand your customers and position your offering accordingly and business will come to you. Get to know RE:INVENTION’s 15 Customer Success Leadership Principles.”
Jodi ThyenJodi “Insights” Thyen  

Practice Specialties: Primary and Secondary Customer and Employee Research, Market Intelligence, Internal/External Communications

Jodi is a marketing and project management specialist with an affinity for customer and employee market research, account management, and building strong client relationships. She has experience with primary and secondary market intelligence methods including online survey development, focus group moderation, 1:1 executive interviews, and competitive benchmarking.

Jodi’s diverse experience spans marketing agency, outside sales, and start-up worlds including roles at Schwartz Worldwide, Beltone Electronics, and Lee Hill, Inc. Her career began in marketing and print production for Kellogg’s and Hyatt Hotels Corporation. A thorough understanding of operations and production processes helps her Clients discover interesting and dynamic solutions. Jodi has a degree in Communications and Public Relations from Purdue University.

Advice from Jodi:
“You can improve customer experience, predict demand shifts, shorten product/service development lifecycles, and create business model differentiation with the right fit market research tools.”

Curious? Review our full list of Clients. Or learn more about RE:INVENTION’s Services.

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