Leadership Team

A Network of Innovation Change Agents.

REINVENTION’s consulting team includes former Fortune 500 executives and entrepreneurs from multiple industries who have been quoted in WSJ, Fortune, and INC.

Kirsten OsolindKirsten Osolind, Managing Partner

Practice Specialties: Software, Enterprise Tech, Professional Services, CPG, Retail, Innovation, Branding, M&A Integration, Organizational Development

Kirsten Osolind is a “change agent” who helps Clients lead business transformation, manage merger integration, navigate executive team transitions, and improve organizational health. Since 2002, RE:INVENTION has worked with 100+ Clients including Genworth, Vanguard, Microsoft, Hybris, BigCommerce, Ricardo USA, Native Foods Cafe, San Diego Humane Society, UCSD Extension, Metropolitan Chicago Healthcare Council, and KFx Medical.

During her career, Kirsten has facilitated 75+ Innovation Incubation Labs for Clients, identifying futurecasting opportunities based on quantitative and qualitative research insights, creative ideation, context shifting, and narrative/rapid prototyping. She has planned and championed 50+ new product/venture launches for $1 million – $100 billion enterprises.

A former Fortune 100 executive, Kirsten previously led marketing and innovation initiatives for four of the World’s Most Innovative Global Companies™, according to Forbes Magazine: Whole Foods Market, General Mills, The Coca-Cola Company, and P&G. She managed enterprise-wide change management initiatives, post-merger brand integration activities, corporate/brand P&Ls, high performance teams, new product/service commercialization, multi-million dollar marketing budgets, and lean startup campaigns.

A Duke MBA with an undergraduate degree in Organizational Behavior and former Entrepreneur Magazine columnist, Kirsten is currently a CONNECT San Diego Entrepreneur in Residence. She serves as a board adviser to Bellevue University (where she successfully developed an innovative online Design Thinking curriculum and virtual e-learning internship program) and Astroprint™ (a 3D printing software startup). She has previously chaired or served on numerous national/local boards including the Economic Club of Chicago, NAWBO’s National Board, NAWBO Chicago, YWCA Chicago, and the Springboard Enterprises Midwest Venture Forum. She’s been quoted or noted in Bloomberg/BusinessWeek, WSJ, Fortune, Washington Post, INC., Training Magazine, Retail Leader, AdAge, and hundreds of U.S. newspapers.

  • Trained in Innovation Portfolio Development, PROSCI, Stage Gate, Agile, Lean Startup and Design Thinking
  • A 2016 Wealth and Finance International™ Consultancy Elite Awards Winner (“Most Innovative Strategy Consulting Firm”)
  • A 2015 Corporate Vision™ Consultancy Awards Winner (“Most Innovative Business Strategy Firm”)
  • A 2013 iMedia Agency Awards finalist (“Best Agency for Performance Marketing”)
  • A 2013 San Diego Magazine Women Who Move the City Honoree
  • A 2004 Stevie Awards for Women in Business Finalist
Advice from Kirsten:
“Companies — and human beings — are instinctively good at generating ideas. Their greatest weakness? Execution. Implementation is hard — and the pressure to execute flawlessly is increasing.”
Jodi ThyenJodi Thyen, Market Research Director  

Practice Specialties: Primary and Secondary Customer and Employee Research, Market Intelligence, Internal/External Communications

Jodi is a marketing and project management specialist with an affinity for customer and employee market research, account management, and building strong client relationships. She has experience with primary and secondary market intelligence methods including online survey development, focus group moderation, 1:1 executive interviews, and competitive benchmarking.

Jodi’s diverse experience spans marketing agency, outside sales, and start-up worlds including roles at Schwartz Worldwide, Beltone Electronics, and Lee Hill, Inc. Her career began in marketing and print production for Kellogg’s and Hyatt Hotels Corporation. A thorough understanding of operations and production processes helps her Clients discover interesting and dynamic solutions. Jodi has a degree in Communications and Public Relations from Purdue University.

Advice from Jodi:
“You can improve customer experience, predict demand shifts, shorten product/service development lifecycles, and create business model differentiation with the right fit market research tools.”

Curious? Review our full list of Clients. Or learn more about RE:INVENTION’s Services.

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