Case Studies

Ten Client Case Studies Highlight Our Approach

For over a decade, RE:INVENTION has jump-started growth and created a culture of transformation for 100+ Clients, from Fortune 500 leaders to venture-funded Inc. 5000 growth stage companies. Our validation comes from our Client success stories.

We’ve achieved success across multiple industries including consumer goods, retail, telecom, software, and medical devices.

Challenge:

Phatnoise, a new automotive digital music technology manufacturer, had an innovative yet unknown product and executive team.

Goals:

Launch second generation product and position for a profitable exit.

Solutions:

  • RE:INVENTION Footprinting and Blueprinting
  • Innovation and Inventiveness Incubator Lab
  • Marketing strategy involving key message development, target audience positioning, customer segmentation, and mapping against competitors
  • Marketing activation kit for Big 3 automobile manufacturers
  • National promotions and trade show activation
  • Online media room for media and investor outreach
  • Awards bureau development to increase perceived thought leadership

Results:

  • Company raised Series A, B, C, and D financing
  • Increased sales (+400%)
  • Forged profitable partnerships with Volvo and Audi
  • Averaged 400 million media impressions a year
  • Partnership splash with strategic partner, Kenwood USA, at Consumer Electronics Show, culminating in CES Innovation Award
  • Company acquired by Harmon International for $200 million

Challenge:

Genworth Financial, an industry-leader in insurance and investment-related products and services in the United States and internationally, wanted to evaluate the potential of the women’s market for their long term care solutions, ultimately increasing market share and awareness among women.

Goals:

Increase market share and awareness among women.

Solutions:

  • RE:INVENTION Footprinting and Blueprinting
  • Innovation and Inventiveness Incubator Lab
  • Market Benchmarking and Customer Research
  • Customer Segmentation by Life Milestones
  • Creation of an Insights Library for Financial Advisers
  • Business and Marketing Intelligence Plan
  • Strategic Partner Identification/Activation

Results:

  • 60% increase on long term care solution sales to women
  • 38% increase in product sales tied to events
  • New earned and owned media opportunities including an Oprah Show feature
  • 250K new leads
  • 65% referral increase

Challenge:

Jajah, an internet telephony startup, wanted to strategically position and differentiate themselves as the leading mobile VoIP solution.

Goals:

Woo additional investors and position for a profitable exit.

Solutions:

  • RE:INVENTION Footprinting and Blueprinting
  • Innovation and Inventiveness Incubator Lab
  • Marketing strategy involving key message development, target audience positioning, media relations, investor relations, and mapping against competitors
  • National PR activation
  • Online media room for media and investor outreach
  • Developed, tested, and launched new products: Jajah Direct and Chinese/English Voice Translation Service
  • Organized briefings and product review meetings with key consumer reporters and editors
  • Led New York City Media Tour and Editor event

Results:

  • Secured national press coverage including NBC News, TechNow, NY Daily News, New York Times, Entrepreneur Magazine, AP News, Fortune Magazine, and US News & World Report
  • Jajah scored global deals with eHarmony and Match.com
  • Jajah struck a profitable deal with Yahoo Messenger — generated traffic, along with the wider platform of communication features that Jajah had built out, soon became attractive to large telecommunication companies
  • Company acquired by Telefonica for $207 million

Challenge:

Nu-World Foods, a new gluten-free foods company, wanted to launch their new line of snacks and cereals.

Goals:

Build national retail distribution or secure a manufacturing partner.

Solutions:

  • RE:INVENTION Footprinting and Blueprinting
  • Innovation and Inventiveness Incubator Lab
  • Key retail account analysis and strategic activation planning to define distribution opportunities
  • Retailer presentations and introductions
  • “Gluten Free and More” New Year campaign with nine promotional partners; website, microsite, and other online elements; and media outreach

Results:

  • Profitable introduction to retailers (Whole Foods, Publix, Raley’s)
  • Secured test market distribution
  • Website e-commerce traffic hit an all-time high
  • Increased consumer awareness, trials, and sales
  • Partnerships with nonprofits, authors, and awareness groups generated 8 million free impressions and implicit endorsements including a Health magazine cover story
  • Nu-World was a finalist for the INNOVATE Illinois award

Challenge:

Deal Current Network (dba “Lightpost Digital”), a leading local advertising software company, wanted to increase sales and investor leads.

Goals:

Raise national awareness among investors and target customers.

Solutions:

  • RE:INVENTION Footprinting and Blueprinting
  • Innovation and Inventiveness Incubator Lab
  • Marketing strategy including key message development, positioning for target audiences, customer segmentation, and mapping against competitors
  • Analyst relations and media outreach
  • Strategic partnership identification and activation
  • Conducted user education teleconferences/webinars
  • Developed and promoted a library of collateral that mapped to customer buying stages: white papers, case studies, and tip sheets

Results:

  • Increased sales lead generation by 150%
  • Secured national and local media coverage (Fast Company, WSJ, MSN, L.A. Business Journal, Bloomberg Business, San Diego Business Journal, American Express OPEN, Crain’s Chicago Business, influential trade publications)
  • Honored as one of Entrepreneur Magazine’s 100 Most Brilliant Companies and San Diego Business Journal’s “Most Admired” CEOs
  • Included in numerous BIA/Kelsey industry reports and press releases

Challenge:

Brickfish, a social media engagement software platform, was struggling to gain national exposure and industry thought leader status.

Goals:

Position company to raise additional venture capital or forge a clear exit strategy for the founder.

Solutions:

  • RE:INVENTION Footprinting and Blueprinting
  • Innovation and Inventiveness Incubator Lab
  • Marketing and PR strategy including key message development and mind-mapping
  • Trade show activation
  • Helped company launch ViralMap™ product
  • Media outreach and briefings
  • Social media activation
  • Developed and promoted a library of collateral that mapped to customer buying stages: white papers, case studies, tips sheets, industry trends reports, and webinars
  • Creation of a speaker’s bureau promoting key executives as e-learning industry experts
  • Creation of an awards program to ignite excitement around the company’s success through accolades

Results:

  • National and local media coverage (New York Times, Fast Company, BrandWeek, Fox News, Entrepreneur Magazine, San Diego Business Journal, Del Mar Times, PR News, Direct Marketing News, Entrepreneur Magazine)
  • Numerous awards including two International Stevie awards, Fast Company’s 30 Most Influential Women in Technology, and San Diego Biz Journal’s Women Who Mean Business Award
  • Company was acquired for an all-cash deal

Challenge:

Springboard Enterprises, a national nonprofit dedicated to increasing women’s participation in the equity capital markets as both entrepreneurs and investors, needed to heighten awareness about their regional venture capital forum.

Goals:

Reach prospective investors and high tech women entrepreneurs.

Solutions:

  • RE:INVENTION Footprinting and Blueprinting
  • Innovation and Inventiveness Incubator Lab
  • Development of campaign and launch event strategy including pitch angle development
  • Targeted media and blogger outreach
  • Creation and promotion of case studies featuring successful former participants
  • Event promotion and logistics planning

Results:

  • All-time high record of program applicants (up 42%)
  • National and local media coverage (MSNBC, CNN, Fortune, INC, Chicago Tribune, Chicago Sun-Times, Minneapolis Star Tribune, Indianapolis Star, Cincinnati Business Journal, More magazine, Entrepreneur Magazine)
  • 50+ influential blog mentions and postings
  • Closed BusinessWire partnership valued at $10,000
  • Springboard has continued to grow, helping 400 companies raise >$5 billion in equity financing, including 10 IPOs

Challenge:

Brightscope, a financial information company that brings transparency to opaque markets, wanted to create a “disruptive company” image.

Goals:

Dramatically increase site traffic and generate controversy within the financial services industry.

Solutions:

  • RE:INVENTION Footprinting and Blueprinting
  • Innovation and Inventiveness Incubator Lab
  • Key message development
  • Created a strategic growth plan which identified and engaged key partners and target constituencies via media relations, analyst relations, speaker opportunities, press tour, and blogger briefings
  • Helped company create a splash around their new 401k ratings platform launch with a pre-launch teleconference and launch party
  • Online media room development and monthly press releases to maintain buzz
  • Created national and local “Top Rated Company” 401k Reports to generate grassroots buzz

Results:

  • Site flooded with 401k data uploads from plan sponsors and participants from Day One launch
  • Company secured $2 million in angel funding
  • Secured national and local media coverage (BusinessWeek, CNN Money, MSNBC, US News & World Report, Employee Benefit Adviser, Fox News, Huffington Post, San Diego Union Tribune, San Diego Business Journal)
  • Generated significant viral blogger buzz

Challenges:

KFx Medical needed to gain a better understanding of their competitors, the market, and what they needed to do to win a large trademark infringement case.

Goals:

Increase business intelligence and position the company as an innovative thought leader.

Solutions:

  • RE:INVENTION Footprinting and Blueprinting
  • Innovation and Inventiveness Incubator Lab
  • Primary Industry Research
  • Business and Market Intelligence Plan
  • Creation of an Insights and Learnings Repository
  • Creation of a Company Playbook
  • Media Relations

Results:

  • 11 issued U.S. patents, 7 pending U.S. applications, 3 issued foreign patents, and 3 pending foreign applications
  • 43% increase in sales
  • New earned and owned media opportunities including significant trade media coverage and a feature story in the New York Times
  • The US District Court ruled all 6 of disputed patent claims in favor of KFx Medical in October 2012
  • In 2013, KFx Medical was awarded $29 million by a jury in their patent infringement lawsuit against industry giant, Arthrex
  • Company secured lucrative licensing agreements with DePuy/Mitek (a Johnson & Johnson company) and Smith & Nephew, Inc.

Challenges:

Pegged.com, a new social network, was struggling prior to launch. They had not defined their target audience, brand messaging, or brand design vision. The existing logo and site, created by third party developers, lacked brand personality and design thinking.

Goals:

Create a powerful brand and design vision with re-imagined site interface, navigation, user experience, brand color palette, visual content, brand iconography, and messaging to ensure success at launch.

Solutions:

  • RE:INVENTION Footprinting and Blueprinting
  • Consumer research and segmentation
  • Brand Vision Board creation with brand personality profiling
  • Logo refresh/redesign
  • Site redesign (concepts, comps, and wireframes)
  • Creation of a proprietary brand infographic (“The Pegged Leaderboard”)
  • Creation of an Animated Video, bringing the brand to life
  • Social Media Activation Plan development with editorial/content calendar

Results:

  • Site registrations exceeded company goal by 250%

Old Homepage:

Pegged.com Old Homepage
New Homepage:

Pegged.com New Homepage
Old Logo:

Pegged.com Old Logo
New Logo:

Pegged.com New Logo
Video:

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